Privacy Policy
We believe in transparency. The data we collect helps us create better experiences for our community — from curating events you'll love to understanding what makes our dinners special. We never sell your personal information.
Contents
1. Information We Collect
We collect information in several ways, depending on how you interact with DTC. Here's a clear breakdown:
Information You Provide Directly
Ticket Purchases
When you purchase event tickets through our ticketing platform (currently Luma), we receive:
- Full name and email address
- Event selection, ticket type, and purchase amount
- Dietary restrictions or accessibility needs you share with us
Payment processing is handled by our ticketing platform and its payment processor (Stripe). We do not directly collect or store your credit card number, bank account details, or other financial account information.
Email & Waitlist Signups
When you join our mailing list, city-specific waitlist, or subscribe to updates through our email platform (currently Flodesk), we collect:
- Email address
- City or market preference
- Signup source (e.g., website form, event page, social media link)
Community Surveys & Profile Forms
From time to time, we invite our community to help us learn more about who's at the table — so we can curate better experiences, bring in partners our guests actually care about, and tailor events to what our community wants. Participation is always optional. These surveys and forms may ask about:
- Age range, gender, and general location
- Household income range
- Professional industry and career stage
- Dining preferences, interests, and lifestyle
- How you discovered DTC
- Event feedback and satisfaction ratings
- What types of events, themes, or formats interest you
Why we ask: This information helps us understand our community better. We use it in aggregate — for example, to tell a potential wine partner that "68% of our guests enjoy discovering new wines" — never to identify you individually to any third party.
Corporate & Private Event Inquiries
If you submit an inquiry through our corporate events form, we collect:
- Name, work email, and company name
- Group size, occasion type, and preferred city
- Budget range and additional details you share
Event Photography & Content
Our events may be photographed and recorded for content shared on our social media channels, website, and marketing materials. By attending a DTC event, you acknowledge that photography and video may be captured. If you prefer not to be photographed, please let your event host know.
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies:
Website Analytics
- Pages visited, time on site, and navigation patterns
- Referring source (how you found us — e.g., search engine, social media, direct link)
- Device type, browser, operating system, and general location (city-level)
- Interactions with site elements (e.g., clicking "Get Tickets," viewing event pages)
We use Google Analytics (GA4), Google Tag Manager (GTM), and similar tools to understand how visitors use our site so we can improve the experience.
Advertising & Conversion Tracking
- Meta Pixel & Conversions API: We use Meta (Facebook/Instagram) tracking technologies to measure the effectiveness of our ads, understand which content resonates with our audience, and reach people who may enjoy DTC events. This may involve sending hashed (encrypted) identifiers — such as your email address — to Meta for ad attribution and audience matching.
- Google Ads & Enhanced Conversions: We use Google Ads conversion tracking to measure ad performance. This may include sharing hashed purchase data with Google to improve ad targeting and measurement.
These tools help us spend our marketing budget effectively — reaching people who are genuinely interested in social dining experiences rather than showing ads to everyone.
2. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | What This Means |
|---|---|
| Event Operations | Processing ticket purchases, sending confirmations, sharing dietary needs with restaurant partners, coordinating event logistics, and communicating event-related updates |
| Community Communications | Sending city-specific event announcements, newsletters, and community updates via email. You can unsubscribe at any time |
| Experience Improvement | Analyzing event feedback, attendance patterns, and survey responses to improve event formats, restaurant selection, pricing, and overall experience quality |
| Audience Insights | Creating aggregated, anonymized community profiles to understand who attends our events — informing decisions about event programming, city expansion, and brand partnerships |
| Marketing & Advertising | Running targeted ad campaigns on Meta and Google, building custom and lookalike audiences, retargeting website visitors, and measuring campaign performance |
| Customer Attribution | Understanding how guests discover DTC (social media, search, referral, email) to allocate marketing resources effectively |
| Partnership Development | Sharing aggregated community demographics with potential brand and sponsorship partners — for example, providing anonymized audience summaries in partnership proposals |
3. How We Share Your Information
We do not sell your personal information. We share information only in the following circumstances:
Service Providers
We work with trusted third-party platforms that help us operate DTC. These providers only access the information necessary to perform their services:
- Luma — event ticketing, registration, and attendee management
- Stripe — payment processing (via Luma)
- Flodesk — email marketing and mailing list management
- Squarespace — website hosting
- Make.com — workflow automation connecting our tools
- Google (Analytics, Ads, Tag Manager) — website analytics and advertising
- Meta (Pixel, Conversions API) — advertising measurement and optimization
Restaurant & Venue Partners
For each event, we share the final guest count and any dietary restrictions or accessibility needs with our restaurant partner. We share first names for reservation coordination. We do not share email addresses, phone numbers, or other contact information with venue partners.
Advertising Platforms
We share hashed (encrypted) identifiers with Meta and Google for the purposes of ad targeting, conversion measurement, and audience building. This data is used in accordance with each platform's data policies and cannot be used by those platforms to identify you outside of their advertising services.
Brand & Sponsorship Partners
Important: We only share aggregated, anonymized audience data with sponsors and brand partners. This means a partner might learn that "75% of DTC guests are professionals aged 25-40" — but they will never receive your name, email, or any individually identifiable information. We do not provide individual-level data to sponsors or partners.
Business Transfers
If DTC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Legal Requirements
We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
4. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to provide functionality and understand how visitors interact with our site.
| Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the site to function properly | Session cookies, security tokens |
| Analytics | Help us understand site usage and improve the experience | Google Analytics (GA4) |
| Advertising | Measure ad effectiveness and enable targeted advertising | Meta Pixel, Google Ads tags |
| Functional | Remember your preferences and enhance your experience | Email platform forms (Flodesk), ticketing embeds (Luma) |
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality, including the ability to view embedded event listings or email signup forms.
5. Advertising & Analytics
We use advertising and analytics tools to reach people who may enjoy DTC experiences and to measure the effectiveness of our marketing efforts.
Meta (Facebook & Instagram)
We use the Meta Pixel (installed on our website) and the Meta Conversions API (server-side) to track website events such as page views, ticket button clicks, and purchases. This data — including hashed email addresses and event values — is sent to Meta to measure ad performance, build custom audiences (e.g., people who've visited our events page), and create lookalike audiences to find similar potential guests.
We use Google Analytics 4 (GA4) for website analytics, Google Tag Manager (GTM) for tag deployment, and Google Ads for search advertising. Conversion data — including purchase events — may be shared with Google Ads via offline conversion imports and enhanced conversions to improve bidding and targeting accuracy.
How to Opt Out
- Meta: Adjust your ad preferences at facebook.com/adpreferences
- Google: Manage your ad settings at adssettings.google.com or install the Google Analytics Opt-out Browser Add-on
- General: Visit optout.aboutads.info or youronlinechoices.com to opt out of interest-based advertising from participating companies
6. Your Choices & Rights
You have the following choices regarding your personal information:
- Unsubscribe from emails: Every marketing email includes an unsubscribe link. You will continue to receive transactional emails related to any ticket purchases.
- Request your data: You may request a copy of the personal information we hold about you.
- Request deletion: You may request that we delete your personal information from our systems, subject to any legal or operational retention requirements.
- Correct your information: You may request corrections to any inaccurate personal information.
- Opt out of surveys: Community surveys and profile forms are always voluntary. You are never required to participate to attend events or remain on our mailing list.
- Opt out of tracking: Use the advertising opt-out links in Section 5 above, or adjust your browser's cookie settings.
To exercise any of these rights, contact us at the email address listed below. We will respond to your request within 30 days.
State-Specific Rights
If you are a resident of California, Virginia, Colorado, Connecticut, or another state with consumer privacy legislation, you may have additional rights under applicable law, including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. As noted above, we do not sell your personal information. To exercise your rights, please contact us using the information below.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Specifically:
- Transaction data (ticket purchases, event attendance) is retained for as long as your account is active and for a reasonable period thereafter for business analytics and legal compliance
- Email list data is retained until you unsubscribe, at which point your email is removed from active marketing lists
- Survey and profile data is retained in aggregated/anonymized form for audience analytics. Individual survey responses may be deleted upon request
- Website analytics data is retained according to the default retention settings of each analytics platform (typically 14 months for GA4)
8. Security
We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include the use of encrypted data transmission (SSL/TLS), secure third-party platforms, hashed data sharing with advertising partners, and access controls limiting who within our organization can view personal data.
However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
DTC events are designed for adults. We do not knowingly collect personal information from individuals under the age of 16. If we learn that we have collected information from a child under 16, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email.
We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy, want to exercise your data rights, or have concerns about how we handle your information, please reach out: